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No. 674: La Belle Chocolatiere
Postcard #674

Trade Card from Walter Baker & Co.. 23.5 x 16.5 cm. ca. 1900

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 On a trip to Europe in 1881 Henry Pierce viewed the pastel of La Belle Chocolatiere or Chokolademadchen by Swiss artist Jean Etienne Liotard in a gallery in Dresden, Germany. Pierce adopted the chocolate lady as the Walter Baker & Co. trademark in 1883, one of the earliest examples of a trademark in the U.S. The subject of the painting, Anna Baltauf (1740-1825) was the daughter of a knight who lived in Vienna. In the mid 18th century, chocolate shops were the rage in Europe, and Anna was a chocolate server in one of the shops. One Afternoon, the Austrian Prince Ditrichstien came to the shop, fell in love with Anna and later married her. As a present to his bride, the Prince commissed the pastel portrait.


Baker used the image on product packaging, in advertisements and in publications. To see the original, visit in Dresden (Germany) Gem?ldegalerie Alte Meister.
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Created: December 6, 2003   Modified: December 29, 2006